And so the games begin! I am getting much closer to my goal of self-publishing my first book, May I Have Your Attention Please. I am hoping I can push the publish button on KPD in about six weeks if everything goes as planned. As I may have mentioned before, writing the book is the easy part. Editing is tedious, but it is necessary to perfect (as much as possible) my art before I get it out to the public. Formatting seems like kind of a bear, but I’m figuring it out. So what is the hard part then, Debby? Please do tell?
It’s that part where you know that some time soon, your book is going to be released into the wild. And wild it is. No one knows what’s out there in the dangerous world of books and book sales. What becomes a best seller? Will people read my book, and if they do, will they like it? Or will they find out the horrible truth about me: that I am an imposter.
Imposter syndrome is a real thing, and it is very common in writers and authors. According to Wikipedia, “Impostor syndrome, also known as impostor phenomenon or impostorism, is a psychological occurrence in which an individual doubts their skills, talents, or accomplishments and has a persistent internalized fear of being exposed as a fraud…Despite external evidence of their competence, those experiencing this phenomenon do not believe they deserve their success or luck.” Yes. Who am I to believe that others could like words that came out of my brain? But I do have one thing on my side: I have enlisted Beta-readers, several wonderful people who have read my first book and given me feedback. And guess what? They didn’t hate my book. As a matter of fact, they really liked it, and some of them weren’t even people I knew or family members, and I wasn’t paying them to like it! So, I know I have some good stuff, but now I have to convince millions of people out there that I have good stuff, and they should shell out their hard earned money to buy and read it. I mean, I could just give it away for free, but to be honest, if you pay for a book, you are much more likely to read it. Seriously. A lot of the time, I don’t even read the books I do pay for. You should see my To Be Read pile. It’s up to my waist.
So how do I let people know to buy my book, and the right people? First, I have to decide who I think the right people would be. My book takes place in a high school, with high school kids. Does this make it appropriate for high school students? Well, maybe. I mean, they can relate to the kids, even though the setting is the 1980s. Kids are kids. But not all kids might like it. I think a lot would. There is some, shall we say, intimacy, in my books. It’s not explicit, but it’s there, and it’s clearly implied. That is why you never let your family read your books. Just kidding. They did, and I was horrified. But I digress. So high school kids, young adults. Ok. But as my series progresses, my stories start in high school, move out of the high school setting, into college, and in some, beyond college into adulthood, with adult issues. And my books start delving into some pretty serious subjects, like grief and loss, mental illness, substance abuse, religious abuse, spousal abuse, child abuse. Not graphic or horribly described, but the topics are there. They are a main part of the story. So new adults might enjoy these books as well. What are new adults? They are part of a new genre of readers that have turned or passed the age of 18. They are learning their way out there in a world full of responsibilities. They are coming of age, just like my characters. Who else can relate to my characters? 1980s kids. Generation X. My characters were mainly born in 1968. If you were born around that time, and you read my series, you will get a nostalgic feel from them, and you might be thrown back in time for a short while. Hopefully your 1980s were not filled with angst and pain. If so, maybe skip my books, or rewrite your own 1980s story, like I did with mine. And the last group of people I know enjoyed my books? Men in their late 40s-late 50s! I had four of these men read my book, and they all enjoyed it. That was a pleasant surprise. So maybe my books are for everyone (over the age of 14).
But to be honest, when people look at my book cover and read the blurb on the back, I am guessing they will think teen love story, and they are not wrong. It is a sweet love story about Sally Bachman and James Newell. And it has a happy ending, at least for the main characters. So it’s probably best that I market toward young women, YA and NA genres, Coming of Age Romance readers. And hope that their moms and dads pick up their copy someday and get hooked. So here’s the 15 million dollar question: where to you find these young people who would maybe want to read my book? And the most obvious, and truest answer, is TikTok. I mean, all social media, but have you been to TikTok? I hadn’t. I knew my teen child is obsessed with it, and always has their eyes glued to something on the screen, but I wrote it off to being a kid magnet, and never even bothered to look. But then I did. And you know what? It is a kid thing. But I’m absolutely hooked now! I love it! I found Booktok, a group (millions of people) who love books and reading and love talking about books and reading. And these people? THEY BUY BOOKS! Lots of them! And they review them! And they have thousands and thousands of followers! So if you can tap into these people (primarily young women) you have found a gigantic door to best seller heaven.
But the 20-million-dollar question is how do you tap in? And that, my friends, is where TikTok loses me. I have posted videos of me talking, of funny things my pets do, of text, and now, today, I made one of me coming to the coffee shop to show my writing process. Some of my posts have gotten 600-700 views and close to one hundred likes. Some others, which are similar have gotten around 100 views and maybe 15 likes. I know some of the formula. You need to use hashtags. You need to find out what is trending and get on that trend. Ok. Each time you put in a hashtag, you get to find out how many times that hashtag has been used by others. So you want to choose the ones that have 13.4 million uses, as opposed to “created a new hashtag.” So I do that. Then, there is the music. You can attach a clip to your video or post, or not. TikTok will automatically attach one if you don’t, and then you will have to either switch it to one you like or delete it. So again, you want songs that are trending. What do you do if your brand is the 1980s? You want to use 1980s music. It is very distinctive, and as soon as people hear it, they know where it came from. But unfortunately, most of it isn’t trending. I tried using “Running Up That Hill,” which I never even heard in the 80s, but apparently was very popular. It was trending due to the show “Stranger Things.” But I guess I missed that bus, because it didn’t seem to help me much. But, seriously, the music that’s trending? Like my mother used to say about my Eric Clapton CDs back when I was a teen, “that stuff hurts my ears!” Ugh. I’m old, I know. But 2020s music does not go with a pitch to sell a 1980s themed book, and series. I asked my followers what they thought would help. I was told little snippets from my book. So, I’ve been doing that. And I included the first few in this post so you can see and be intrigued, in case you are one of everyone, and might like my book. And I did the “behind the scenes at the coffee shop” that I am going to post later in the day, after I attached a trending noise song, but turn the volume all the way down so it can’t be heard, a trick someone told me about yesterday.
So, my plea to you is check out my TikTok, see my pitches, and buy my book, for your teenage niece, your Gen X sister, and your 55-year-old male coworker. But if you give it to him, maybe put in a discrete brown paper bag. He has an image to maintain, you know!
Here again are the links to my Facebook page, Debby Meltzer Quick Author, and TikTok, @dbmquick. Please follow me on these pages. And please explore my page here at debbymeltzerquickauthor.com.