Tag Archives: tiktok

Marketing, Promoting, and Social Media…A Trifecta of Fun!

And so the games begin! I am getting much closer to my goal of self-publishing my first book, May I Have Your Attention Please. I am hoping I can push the publish button on KPD in about six weeks if everything goes as planned. As I may have mentioned before, writing the book is the easy part. Editing is tedious, but it is necessary to perfect (as much as possible) my art before I get it out to the public. Formatting seems like kind of a bear, but I’m figuring it out. So what is the hard part then, Debby? Please do tell?

It’s that part where you know that some time soon, your book is going to be released into the wild. And wild it is. No one knows what’s out there in the dangerous world of books and book sales. What becomes a best seller? Will people read my book, and if they do, will they like it? Or will they find out the horrible truth about me: that I am an imposter.

Imposter syndrome is a real thing, and it is very common in writers and authors. According to Wikipedia, “Impostor syndrome, also known as impostor phenomenon or impostorism, is a psychological occurrence in which an individual doubts their skills, talents, or accomplishments and has a persistent internalized fear of being exposed as a fraud…Despite external evidence of their competence, those experiencing this phenomenon do not believe they deserve their success or luck.” Yes. Who am I to believe that others could like words that came out of my brain? But I do have one thing on my side: I have enlisted Beta-readers, several wonderful people who have read my first book and given me feedback. And guess what? They didn’t hate my book. As a matter of fact, they really liked it, and some of them weren’t even people I knew or family members, and I wasn’t paying them to like it! So, I know I have some good stuff, but now I have to convince millions of people out there that I have good stuff, and they should shell out their hard earned money to buy and read it. I mean, I could just give it away for free, but to be honest, if you pay for a book, you are much more likely to read it. Seriously. A lot of the time, I don’t even read the books I do pay for. You should see my To Be Read pile. It’s up to my waist.

So how do I let people know to buy my book, and the right people? First, I have to decide who I think the right people would be. My book takes place in a high school, with high school kids. Does this make it appropriate for high school students? Well, maybe. I mean, they can relate to the kids, even though the setting is the 1980s. Kids are kids. But not all kids might like it. I think a lot would. There is some, shall we say, intimacy, in my books. It’s not explicit, but it’s there, and it’s clearly implied. That is why you never let your family read your books. Just kidding. They did, and I was horrified. But I digress. So high school kids, young adults. Ok. But as my series progresses, my stories start in high school, move out of the high school setting, into college, and in some, beyond college into adulthood, with adult issues. And my books start delving into some pretty serious subjects, like grief and loss, mental illness, substance abuse, religious abuse, spousal abuse, child abuse. Not graphic or horribly described, but the topics are there. They are a main part of the story. So new adults might enjoy these books as well. What are new adults? They are part of a new genre of readers that have turned or passed the age of 18. They are learning their way out there in a world full of responsibilities. They are coming of age, just like my characters. Who else can relate to my characters? 1980s kids. Generation X. My characters were mainly born in 1968. If you were born around that time, and you read my series, you will get a nostalgic feel from them, and you might be thrown back in time for a short while. Hopefully your 1980s were not filled with angst and pain. If so, maybe skip my books, or rewrite your own 1980s story, like I did with mine. And the last group of people I know enjoyed my books? Men in their late 40s-late 50s! I had four of these men read my book, and they all enjoyed it. That was a pleasant surprise. So maybe my books are for everyone (over the age of 14).

But to be honest, when people look at my book cover and read the blurb on the back, I am guessing they will think teen love story, and they are not wrong. It is a sweet love story about Sally Bachman and James Newell. And it has a happy ending, at least for the main characters. So it’s probably best that I market toward young women, YA and NA genres, Coming of Age Romance readers. And hope that their moms and dads pick up their copy someday and get hooked. So here’s the 15 million dollar question: where to you find these young people who would maybe want to read my book? And the most obvious, and truest answer, is TikTok. I mean, all social media, but have you been to TikTok? I hadn’t. I knew my teen child is obsessed with it, and always has their eyes glued to something on the screen, but I wrote it off to being a kid magnet, and never even bothered to look. But then I did. And you know what? It is a kid thing. But I’m absolutely hooked now! I love it! I found Booktok, a group (millions of people) who love books and reading and love talking about books and reading. And these people? THEY BUY BOOKS! Lots of them! And they review them! And they have thousands and thousands of followers! So if you can tap into these people (primarily young women) you have found a gigantic door to best seller heaven.

But the 20-million-dollar question is how do you tap in? And that, my friends, is where TikTok loses me. I have posted videos of me talking, of funny things my pets do, of text, and now, today, I made one of me coming to the coffee shop to show my writing process. Some of my posts have gotten 600-700 views and close to one hundred likes. Some others, which are similar have gotten around 100 views and maybe 15 likes. I know some of the formula. You need to use hashtags. You need to find out what is trending and get on that trend. Ok. Each time you put in a hashtag, you get to find out how many times that hashtag has been used by others. So you want to choose the ones that have 13.4 million uses, as opposed to “created a new hashtag.” So I do that. Then, there is the music. You can attach a clip to your video or post, or not. TikTok will automatically attach one if you don’t, and then you will have to either switch it to one you like or delete it. So again, you want songs that are trending. What do you do if your brand is the 1980s? You want to use 1980s music. It is very distinctive, and as soon as people hear it, they know where it came from. But unfortunately, most of it isn’t trending. I tried using “Running Up That Hill,” which I never even heard in the 80s, but apparently was very popular. It was trending due to the show “Stranger Things.” But I guess I missed that bus, because it didn’t seem to help me much. But, seriously, the music that’s trending? Like my mother used to say about my Eric Clapton CDs back when I was a teen, “that stuff hurts my ears!” Ugh. I’m old, I know. But 2020s music does not go with a pitch to sell a 1980s themed book, and series. I asked my followers what they thought would help. I was told little snippets from my book. So, I’ve been doing that. And I included the first few in this post so you can see and be intrigued, in case you are one of everyone, and might like my book. And I did the “behind the scenes at the coffee shop” that I am going to post later in the day, after I attached a trending noise song, but turn the volume all the way down so it can’t be heard, a trick someone told me about yesterday.

So, my plea to you is check out my TikTok, see my pitches, and buy my book, for your teenage niece, your Gen X sister, and your 55-year-old male coworker. But if you give it to him, maybe put in a discrete brown paper bag. He has an image to maintain, you know!


Here again are the links to my Facebook page, Debby Meltzer Quick Author, and TikTok, @dbmquick. Please follow me on these pages. And please explore my page here at debbymeltzerquickauthor.com.

Cover Reveal is Near!

Here it is, my first teaser for my upcoming book, “May I Have Your Attention Please,” which will hopefully be available for sale in late March or early April. It all depends on when it gets back to me from the copy editor, and how many corrections need to be made! Then I have to fumble through the formatting for both e-book and paperback and hope it all turns out the way I want it! But at least, by the end of next week, you will all know what to look for as far as a cover when you are searching for my book on Amazon. Soon.

So not a long post today. I am busy writing away on book 6 in the series, and I also completed a 5035-word side story for book 5. It was fun! Now, I am concentrating on making videos for TikTok and posts on my face book author page, to promote the cover reveal. My designer made some nice graphics for me, and I look forward to sharing them. I am also spending an ungodly amount of time on TikTok and Facebook following people, so they follow me back. I am close to 500 followers on Facebook, which is hard to do, because Facebook puts restrictions on you when you try to follow pages too quickly. They think you’re a bot. I mean, it’s great that they check for these things, unless it’s happening to you. I get logged off of my page at least 20 times per day lately. Find followers, Facebook tells you. But don’t do it too fast, even though we didn’t tell you this before you started! TikTok limits how many people you can follow, but you can come back shortly after and follow more. I’m at about 2200 followers on TikTok. Please be one of them! Oh, also, I was restricted from Instagram, and I have no idea why, except for not using it for months. I had to send them a selfie of me holding a paper with numbers on it to prove I was actually me. Ugh, I hardly ever post anything on there anyway, but I thought it might be fun to put my cover reveal teasers there. Not so fun after all!

Here again are the links to my Facebook page, Debby Meltzer Quick Author, and TikTok, @dbmquick. Please follow me on these pages. And please explore my page here at debbymeltzerquickauthor.com.

Thanks for stopping by and reading my blog. I hope you come back next week!