Tag Archives: indie problems

Three, Two, One, Launch!

When your child turns 18, you launch them into the world. Unless they take a gap year, which is what is occurring in our house, but that’s another story for a different kind of blog. No. When a child reaches 18, we hope that we have taught them all of our values and skills and they have enough common sense to be able to go out and make their way. This is unlike birds, who pretty much throw their babies from the next and say “see ya!” Of course, there are those “failures to launch.” There was even a movie about that. Who is to say that when your child turns 18, they know everything? What if the parent doesn’t know everything, so couldn’t teach the child? What if, while the child was in high school, a global pandemic hit, and everyone was regressed several years, both parents and children? Maybe we have some leeway? Maybe 19 is a better age. Or for some kids, they may be ready to launch at 16.

Ships are launched after being christened by a bottle of wine. Rockets are launched above a large mass of flames. A watermelon can be launched through the air with a catapult. Launch means “Propel with force,” or “get going, give impetus to.” What I’ve been describing has been the first definition. What I’ll be talking about next is the second one.

I’m talking about a good old fashioned book launch, like the one I had last week. It’s sort of a like a baby shower for a new book. And like a baby shower, people appear to be much more interested in your first launch than they are in your second one. The way I see it is, people are very excited when someone they know does something unexpected, or something that they would never do. So when I told everyone I know that I wrote a book, they were impressed, and happy for me. They wanted to celebrate me, like a first time mother. They all asked questions about my book, and where to get it, what it was about, and where I got my insperation to write it. Then I told them that I was now writing my 12th book. That just about blew them away! Who can write one book, let alone 12! It was as if I told them that I was planning on having 12 kids before I was done, and I’d even named all of them already! So, if you have these 12 (so far) books, they all have to be released, or launched, right? So how often is this going to happen? Every 9 months like a baby, every year, once every two years? Uh, no. Not every two years. That would take 24 years, and my work will be irrelevant by then. So I have been opting for every 6 months. So my first book was launched on March 4, 2023, and over 40 people came to celebrate with me, join the raffle, socialize, eat cake, and buy my book. I sold 62 copies in the first three days.

Jump to baby number two. “I Just Can’t Say I Love You.” Ironically, I can say I love this book, just as much, if not more than my first book. I mean, a mother loves all of her children equally right? But from the first to the second child, a mother learns a whole lot about how to take care of a baby, and how to be a mother. It’s the same with book. When I wrote my first book, it took me so many times through to be able to get it just right. It had to be perfect. There had to be just the right amount of words and chapters. The characters had to be just so. But with book number 2, you buy the cheap diapers, right? I mean, I put a lot into each book, but the second one definitely went more smoothly than the first, because I was learning the ropes with experience. So when it launched, I was ready to celebrate, just like I was with book 1. I was excited, and I wanted everyone to be excited with me. But you know how it is with baby number 2. “Wait a minute, didn’t you already have a baby? I could have sworn you had one. I’m pretty sure I already said congratulations and bought you a gift, and came to visit and told you how cute your little bundle of joy was. Now you’re going to tell me I have to do it again? Ugh.”

But there was CAKE!!!!!

I mean, come on. Who can say no to cake? And who can say no to cake with tiny little versions of my book distributed around it on toothpicks?

And brownies, made by my own child!

Also with tiny books stuck in them. Not to mention tiny egg salad sandwiches, pita with hummus, vegetables, a great setting (Thank you, Rose City Book Pub, again), and good friends? Well, apparently a lot of people can say no. Because for the first hour, there was no one there, except for me, my spouse, the staff, and a few of the venue’s patrons. It was kind of embarassing. Even my own daughter wasn’t there yet. I began to become discouraged, looking at my little swag stickers spread out across two round tables invitingly, and the empty raffle jar.

Happily, a few people did show up an hour later, staggering in and out until the end of the event. Those people are total rock stars, and I thank them. I started to wonder if this would have been what it was like if I’d had a second child and there was a shower. Would I have sat for hours amongst helium balloons, and little confetti pacifiers, and little cupcakes decorated with plastic babies and white frosting (I wouldn’t know the gender, so no pink or blue, please, until my child tells me what their gender might be…). I have to admit, I was sad. Not depressed, but just sad. I started to think about it. I bet a lot of people didn’t come because they had other plans. That was it. It was the last weekend predicted to have nice weather before the rains were due to come. I bet a lot of people had figured, “you know, I went to her last party, and it was really fun. She’ll understand if I don’t come to this one.” Sure. I get it. But in the end, there were 10 people. So everyone had the same idea. “I did this once. She’ll have other people there. She’ll understand.” Yeah, I get it. I sometimes want to do nothing, or something else on the weekend than what I originally intended to do. No big deal. But maybe it is.

Anyway, out of the lovely people that came to my party, four bought books, and one won a book. I see that as a success. I’m an adult now, not a child. I know that if people don’t come to my party, they still like me, and respect my work, and want me to succeed. Of course they do. They all told me that they do. Most of them apologized for not coming. To be fair, most people said they’d try to come. And a few did. And I still like all of them. But I just had to blow out my candles alone, and sing “happy birthday to me…” Just Kidding! This is not the plot of a horror movie! It’s an uplifting blog about an author who writes really cool books and wants to release them into the world. So there’s still time, and still a way.

The good news is that both of my books are still on sale on Amazon and Barnes and Noble. I’m trying Kindle Unlimited for the new one, to see how it goes, at least for the 3 month commitment. So far, no pages have been read, and this keeps me from being able to sell my ebook elsewhere, so the jury is still out. But yeah, Amazon, Barnes and Noble, and for those of you that want to sell them in your stores, you can get them on Ingram Spark at a significant bookstore discount. Check them out! And I think next time, instead of an IRL launch party, I’ll try to do a live, online one, so no one had to leave their home. I get why people want to stay home. There’s a tv there, and you can watch anything you want. All of your animals live there, and so to your clothes and toys. But just sayin’, the cake was pretty darn good. You can ask the folks at my work, who had a feast the day after my launch party. It was yummy!

Me doing a reading. I swear, I was reading to real people.

Yummy snacks!

Tiny egg salad sandwiches, with no tiny books on a toothpick, because I ran out of them.

May I Have Your Attention Please is available now on Amazon, Barnes and Noble, and anywhere that eBooks are sold. Please check it out, and if you do read my book, please leave a review on Amazon, Barnes and Noble, Goodreads, or whatever other platform you are using. It would mean a whole lot!

I Just Can’t Say I Love You is available on Amazon, Kindle Unlimited, Barnes and Noble, and Ingram Spark, staring Carl and Kim and the usual cast of characters.

Here again are the links to my Facebook page, Debby Meltzer Quick Author, TikTok, @dbmquick and Instagram, quickdebby_author. Please follow me on these pages. And please explore my page here at debbymeltzerquickauthor.com.

How To Handle the Let Down

Here I am again at Prince Coffee shop in NE Portland, eating my chia pudding with granola and drinking my hibiscus tea. I took my book out of my bag earlier to show to another patron who was interested. She was very excited, and even took a picture of me with the book. The funny thing? She has a very unique, old name, and thought I had never heard of it before. But it turns out, I actually used her name in my book! I opened it to the correct page, showed her, and urged her to take a picture to show her friends. She did. But I doubt she’ll buy my book.

That’s how it’s been feeling lately. There was a lot of excitement about my book before it came out. Everyone was impressed by the fact that I wrote a whole book, and that I was going to share it with the world. They all wanted to know what it was about, how I was inspired, what my process was, etc. So I told them. And when the book came out, I sold many more than I expected in the first two weeks. I was so happy. I kept checking my sales, like all new authors do when their book comes out. In the meantime, I kept plugging away at social media. I just knew, just knew that it would only take one social media influencer to read my book and rave about it to their followers, and then I would sell many, many books. I have been keeping at it for months now, every since my book was in pre-sale. I was getting a lot of likes, and a lot of people telling me my book sounded great. So where did those people go?

Last month I sold 64 books from March 4-March 31. This month, I have sold 9. Yes, there is still more than a week to go, but I have gone several days in a row without a sale, and it’s bringing me down. I mean, it feels like it’s momentum, you know? If it slows down, it will stop. I mean, that’s not really the way it works, but it sure feels like it. And to top it all off, I got a nasty comment on a post on TikTok that was completely off about my work. I deleted it, unfollowed the person, and then blocked them, but I’m worried that maybe they reported me to the TikTok police, because now I’m getting hardly any views on TikTok.

Now, views are not the same as likes. Views mean that the video was put in front of someone on their phone or computer. They don’t have to push like if they don’t want to, but they see the video and are given an option to engage. As we all know, if people do not see something, they cannot like it or engage. For some reason, my posts are not being put in front of people. They have never gotten a ton of views, but now, it’s close to nothing. And my posts aren’t horrible. The views and likes I’m getting are from people who already follow me, or people who know me. So, maybe 35-50 per post for the last four posts. It’s so discouraging. I decided to do another add on Facebook to try to get the momentum going again. But strangely enough, for some reason, if you clicked on the ad, it called my cell phone instead of going to my website. There was no way to edit that, so I had to go back and delete the whole thing and start all over. Now I have it going to the site that has buttons that lead you to the online stores where my books are on sale. But so far, no sales have come from the ad. And it’s so hard to understand the stats they send you. What the hell is an “impression?” I seem to get a bunch of those. Does that mean view? I don’t know. Anyway, blah. Yeah, that’s the way I’m feeling. So much for all the excitement leading up to my book release.

I know there are things I need to do. I think one of them is to take an online class on Facebook ads so I understand them better. Maybe I can do them better and attract more people. I really have the feeling (and my brother backs me up) that if people would just read the book and pass on the word, the book would sell itself. That’s the frustrating part. I think most indie authors feel this way. I saw a TikTok video today about how making it big in the indie world is purely based on luck. Like, an influencer reads your book, and… like I said before. So maybe in addition to ads, I need to buy a luck amulet. I am also working on contacting local bookstores. Last weekend, I emailed my information to all the bookstores I could fine online in Portland. I have already heard back from one that is actually in North Carolina and politely declined, but I told them that my book would probably be enjoyed by their audience, too. No reply. I have two books in a local store because I know the owner. I don’t think either one of them has sold. Another thing I’m gonna do is lower the price of my first book when it gets near the time to release the second book, since it is a series. They can be read independently, but they are better in order. So maybe that will help. Or I could start promoting number two, and hope that people think, oh! I forgot to buy number one! I had better get to it before number two comes out! Huh. Maybe.

Okay, I know there are a lot of authors out there in blog land. If you are reading this, and you have some information for me, please share it in the comments. Please, I would love to hear from people who went through this and then came out on the other side. I want to know there is a chance to break through. I need to know that there are things I can do to make this NOT be only about luck. I want to have some control.

In the meantime, I’m just gonna plug along. I’m gonna do things I enjoy. I’m gonna write. I’m gonna read. I’m gonna try to teach my spell check that gonna is a real word so I have less red lines in my post. I’m not gonna eat ice cream because I’m cutting back on sugar. Oh. Maybe that’s my problems. Maybe instead of cutting back on sugar, I should increase my sugar. Yeah. That would make me feel better. I’m gonna increase my sugar, and go hang out with my good friends, Ben and Jerry.

My book, “May I Have Your Attention Please” can be found on my new universal link, in both paperback and eBook! Check it out! I plan to release my second book, “I Just Can’t Say I Love You,” in September 2023. Please check it out, and if you do read my book, please leave a review on Amazon, Barnes and Noble, Goodreads, or whatever other platform you are using. It would mean a whole lot!

Here again are the links to my Facebook page, Debby Meltzer Quick Author, TikTok, @dbmquick and Instagram, quickdebby_author. Please follow me on these pages. And please explore my page here at debbymeltzerquickauthor.com.